Wendy Coad - Reflexology Secrets, Tips and Techniques
ISSN 1933-1517
Thursday, Mar. 5th, 2009
Vol. IV, Issue 7

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- Feature Article: Reflexology - What's it Worth

- A Note from the Professor: ARCB to Test Hand Reflexology!

- Upcoming Classes: Don't Miss Out!

- The Professor Recommends: The Foot Factor Program

- Marketplace & Helpful Hints:
Stress Busters

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A Note From the Professor

I'm still buzzing from my recent workshops - Meridians & Reflexology and Advanced Foot Reflexology II, in NYC.

The Meridians & Reflexology workshop had many years of meridian study, all condensed into one class. The picture on the right shows the meridian locations on the hands. Students practiced the meridian techniques on both the hands and on the feet.

And, I can’t believe that we’re almost at the end of the 6 month, 200 hour Foot Reflexology Professional Training program.

Throughout the course, there have been some great friendships made, some fabulous reflexology to be had... (you're all getting to be the professionals that you deserve to be).

I always encourage my students to sit for the American Reflexology Certification Board (ARCB) exam.

Why would you want to achieve the highest level of accomplishment in our field by become a national board certified reflexologist?

Do I need to say more to answer that question?

Not only is it great p.r. for you, it's also important for the whole reflexology community.

It acknowledges our profession as... well... professional. And it acknowledges that you've accomplished a standard on a national level (not just from your school or local area).

The ARCB tests candidates for National Certification in "Foot Reflexology" all around this fair country.

It’s a big job to do - maintaining the highest level of excellence. They are a dedicated board.

The BIG NEWS is that they will soon be testing for Hand Reflexology!

Stay tuned to find out when this will happen and what it will entail. I’ll have more information and hope to interview one of the ARCB members on an upcoming tele-seminar soon. A lot of questions will get answered there.

If you’ve already taken my 200 hour Hand Reflexology Training program or even the Basic Hand Reflexology course, you could be eligible (you must first be certified by the ARCB in foot reflexology). Contact me so that you can complete your requirements and I can provide you with the appropriate documentation.

If you’re not already an ARCB certified reflexologist - go to www.arcb.net and get the scoop.

They’re not testing Hand Reflexology just yet, but will begin in the near future.

My popular Hand & Face Reflexology classes are happening April and May, 2009.

Last one until... who knows when. Don't be sorry you missed it. See information below.


Wendy Coad

Wendy I. Coad, “The Reflexology Professor”
Creator the Mega Reflexology Training

Email: info@ReflexologyProf.com
Call (800) 875-1773 or (646) 456-0000


Classes and Workshops

Hand Reflexology Workshop

Hand Reflexology is the most effective, least expensive, easiest way to add value to your session. Create a full ONE HOUR SESSION dedicated just to the hands OR, a full ONE HOUR SESSION on the hands alone.

I’ve dedicated the past many years to helping reflexologists (and even those who have NO prior training) to learn how to practice Hand Reflexology with accuracy & confidence...even if you’re already practicing, you’ll learn a whole lot more.

Hand Reflexology is hands-down (pardon the pun) the best way to improve your reflexology efforts, generate more business and add variety to you sessions.

YES, this class will give you what you need to apply to be tested for NATIONAL CERTIFICATION in HAND REFLEXOLOGY

No other training program offers this much information.

Hand Reflexology Workshop

Dates: Fridays (6-9pm), Saturdays (9:30am - 5:30pm) & Sundays (9:30am - 5:30pm), April 17, 18 & 19 and May 15, 16 & 17.

Location: Mid-town, New York City
No prerequisite.

To reserve your place click on this link:

Workshop no longer Available

Face Reflexology Workshop

Face Reflexology is my most popular continuing education workshop because the benefits are, well… right before your eyes.

But that’s not all, although it’s fabulous to have your face looking refreshed and youthful, just like all of our wonderful reflexology techniques there’s a map of the whole body on your face.

You can use these amazing techniques for the rest of your life – to give your own face a “lift” or to help clients with all the balancing effects of reflexology – relaxation, improved circulation, stress relief.

One of my clients found it to be most helpful for preparing for dental surgery – actually, his dentist cancelled the procedure because the problem had resolved itself!

You’ll learn how to create a full ONE HOUR SESSION dedicated just to the FACE OR, a how to combine it with other forms of reflexology.

This program was developed over many years (and my 5,000 hours of bodywork training) while working with clients.

Students who have taken the class report they use it and their clients love it. Face Reflexology is another powerful way to generate more business and add variety to you sessions.

There’s no other training program like this, anywhere.

Face Reflexology Workshop

Dates: Mondays (9:30am - 5:30pm), April 20 & May 4.
Location: Mid-town, New York City

No prerequisite.

To reserve your place click on this link:

Workshop no longer Available

Wendy Coad PO00104 is approved as a provider of Continuing Education Units by the American Reflexology Certification Board. This course qualifies for the ARCB CEU requirements.

Email: info@reflexologyprof.com
Call (800) 875-1773 or (646) 456-0000
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Feature Article


I’ve been talking to my students over the last few weeks about the business of reflexology.

One of biggest questions for reflexologists starting out in their practice is "what is my reflexology worth to others"?

Before going further, I should let you know that what follows is from my unpublished book "The World According to Wendy".

That means that these thoughts come from my experiences and lessons and may not apply to you. Having said that - a lot of it is common sense, as I think that you’ll agree.

Now, Reflexology what is it worth? - My first response would be a question – what is health support, relaxation and stress relief worth?

If someone answers, not much, well, you either don’t have a willing participant for any therapeutic technique or you have some serious educating to do.

Is Reflexology worth every bit of what that a person’s well being is worth? I think so. If someone can live to the fullest extent of their potential – what’s the value? In terms of dollars, is it in the millions?

If I’m healthy and happy and want to maintain that, or even if I’m not quite there, yet… getting support for my mind, body & spirit, so that I can have a better quality of life… is worth the world, or, something close to it.

Okay, so your client is either sympathetic to the process of holistic health support, which definitely includes reflexology, or not.

But what is reflexology worth to you?

We measure a lot of things in dollars and cents – and all my reflexology endeavors so far have generated well over a million dollars.

I’m not saying I sit around just counting money, but of all my education (8 years of college and 3 degrees) reflexology has given me the biggest earnings.

And, I’ve only just begun. That’s right. I can practice my wonderful and easy reflexology techniques well into my nineties.

No reason not to practice until my last breath, if I choose to… because it’s easy on my body and my soul.

However, the most common question asked by my students is "how much can I charge for reflexology?"

The short answer is… as much as you want to! There will always be people who can afford whatever price point you decide upon.

I know that’s not a very satisfying answer and, there are other things that you should keep in mind.

Even though there’s not one answer to the question – I’ll help you to narrow things down a bit.

Reflexology is worth the same amount as any other bodywork in your area is worth.

I’ll repeat that: Reflexology is worth the same amount as any other bodywork in your area is worth.

First, you’ll need to find out how much that is… and, I can’t tell you, there are too many cities and neighborhoods to keep track of.

So, do your homework and check around.

If you’ve done so already, you’ll probably notice that there’s a bit of a range. Okay. Pick a number within that range – not too high and not too low.

If you go for the top price right away, you’ll be stuck there. It’s okay if you have lots of confidence, but if not, it will de-value your work, if you feel the need to drop your prices once they have been established.

(That doesn’t mean that you can’t start high and have a sale or a discount to create a range... but you also have to have a full service menu and some clever marketing strategies.)

Every week I listen to marketers and people in the business of selling, just so I can feel comfortable with the lingo and concepts. One says "Everything is marketing and marketing is everything" (you can put sales, in there if you like… it’s the same thing).

They have a point. You have to educate people what your business is, how you interact with your clients in your business and how you want to be seen and treated in your business.

Clients usually don’t come with a full range of knowledge about what you do or, how you can help them (and especially what your cancellation policy is – more on that later).

You have to educate your clients, but be careful!

For them it’s of little or no interests to them what your needs are. Instead you’ll need to answer their question "What’s In It For Me" (also known as the WIIFM factor).

This is an essential part of any business and if you don’t understand that, well… you’ll probably not be doing as well as you could be… by a MILE!

Let me get this into point form to make it easier to understand:

1. There needs to be value in what you do. Okay we’ve got that.

2. You will be educating your clients what that value is based on their unique needs. (It’s not enough to have a general statement of value – find out what is most useful to them, why they would seek out your assistance.)

3. Tell them the way they can get the best value from what you do – one session, 3 sessions, forever, etc… (really, the forever was a joke).

4. Let your client know what your fees are and what your cancellation policy is… up front.

There’s much more I’d like to share on this topic, so look for the next installment, coming soon.

Here’s a quote by Mary Kay Ash, an extraordinary business woman, who sums up an important aspect of business:

"Everyone has an invisible sign hanging from their neck saying, 'Make me feel important.' Never forget this message when working with people...Not only will you succeed in sales, you'll succeed in life."

@ Wendy I. Coad


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The Professor Recommends

the foot factor training programEven if you already know reflexology (or, you’d like to learn more), you’ll love the Reflexology Professor’s ”all-in-one” Foot Factor Program” designed just for you.

It’s a goldmine of information, techniques and visuals so you can resource the most important techniques – and learn a few new ones.

- It’s The Most Valuable Information a Reflexologist Can Have - All In One Place -

Take that quantum leap and enjoy the best that reflexology knowledge and wisdom can bring.

For a limited time only, I’m offering a special price for “The Foot Factor Program” Launch so… go to www.TheFootFactorProgram.com, Or,


Reflexology Training 9 DVD’s, 9 CD’s and 3 Action Guides

Click Here

It took a lot of work and almost 20 years of experience to get all the information I’ve put into my Foot Factor Program. And you know what people are saying? It’s too good. That’s not all, they’re also telling me that I’m giving too much information. But, I want you to have it all.

Now, my 18 years of knowledge has been compiled into a comprehensive training that’s perfect for:

  • Reflexologists who want to deepen their knowledge,

  • Anyone interested in beginning a career in Holistic Health,

  • Reflexology students who need a great review of their course materials,

  • Having everything in one place,

  • Reviewing things you might have forgotten,

  • Being able to view, over and over, all the techniques on DVD

  • Having audio CD's of in class lectures

  • Nurses, Podiatrists, Acupuncturists, Massage Therapist, Physical or Occupational Therapists, Estheticians, Nutritionists, Bodyworkers and more...

Email: info@reflexologyprof.com
Call (800) 875-1773 or (646) 456-0000


Marketplace and Helpful Hints


As a reflexologist, I’m always looking to add value to my sessions.

Here’s a tip that will boost your client's energy and yours as well.

Even though working with aromatherapy is an art and science unto itself, this is a quick and easy pick-me-up.

And, it’s so easy to do.

Go to just about any health food store and find their selection of essential oils.

Choose one, or all of these pure essential oils for your starter kit: peppermint, lavender and rosemary.

Next, go to your local drugstore or even hardware store and buy a "coffee mug warmer" – you know the ones that come out around “Father’s Day” (sorry dad, they’re useless for keeping your coffee warm, but they work like a charm for warming essential oils to just the right temperature).

Get an old saucer – put it on the coffee warmer with a quarter to half a cup of water in the bottom of the saucer.

Sprinkle one of the oils onto the water – I like to put in about half a dozen drops. Use a different saucer for each different oil if you want the aromas to stay distinct.

Here’s a cleaning tip too. The best way to get an essential oil resin off the saucer (if you’ve left it on too long and it’s baked dry) is to pop the saucer into the dishwasher. It takes very hot water to remove this film.

You’ll find that peppermint is a real "pick-me-up". Lavender is an excellent balancer and rosemary has long been used to revive the faint and restore the weary.

I know of some reflexologists who use these oils in foot baths for their clients, before the session. (I don’t have water in my office, and I can’t clean up after every soak easily enough to use the oils in this way.)

Make sure your client knows that you are going to be diffusing (or soaking with) essential oils and that it’s okay with them – some people don’t like aromas.

You’ll love the energy boost and your clients will too!

Paperback Book, Power and Soul” is now available.

I’m a featured author in a great new book with 42 inspiring and diverse entrepreneurs from around the world. We share our personal, profound stories on what it took, or what inspired us to rise to the top.

You’ll discover the secrets to unlocking practically ANY business or personal challenge you’re currently facing! These stories are truly from the heart (and soul). It’s like having dozens of mini lessons on how other small business owners, coaches and entrepreneurs stay inspired and keep on track. At $19.95 (plus $4.95 for shipping and handling) it’s a great bargain.

Click Here to order copies of this popular INSPIRATIONAL BOOK

Email: info@reflexologyprof.com
Call (800) 875-1773 or (646) 456-0000
Click here to sign up for this Newsletter 

And one last reminder....


Reflexology Training Videos

Click Here

Live Long, Reflex and Prosper!


Wendy Coad

Copyright 2005-2008, Wendy I. Coad. All rights reserved.